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Creative Insights

Dental Practice Business Development

Elevating Your Practice's Sales & Marketing

Dental Claims Cleanup has expanded their services by offering sales and marketing support to their clients. 

Before driving new leads to any business, it is critical to have process and procedures in place to ensure your team and practice can convert leads to patients. 

Now that we have created a solid operations foundation for your dental practice through our services here at Dental Claims Cleanup, 

it's time to elevate your practice to new levels!

Below are just some of the iniatives that we recommend, depending on your current level of marketing. 

We work with new client acquisitions to established practices that need a brand refresh or improved patient lead generation.

From one practice providers to DSOs with multiple locations, DCC Insights is the right 

marketing partner for your practice!

Let's begin the discovery phase to ensure you have a solid brand reputation and online presence. Don't try to navigate alone. Ensure your marketing dollars are placed to maximize your greatest return and your business development plan is focused on patient retention and loyalty. 

Brand Management

From logo development to reputation management, DCC Insights shines the right light on your dental practice. From graphic design to social media management and public relations. Allow DCC Insights to elevate your practice's brand.


Today, digital media is one of marketing most powerful tools. Digital starts with a strong website and social media presence. Our team creates powerful and measurable campaigns that are simple, smart, and effective.


From TV, radio, and outdoor to print media and direct marketing postcards, traditional marketing still holds an important place in certain campaigns. DDC Insights knows how to use those marketing dollars more effectively with the greatest 

bang for your buck! 

Business Development

DCC Insights prepares sales and operation dental teams to effectively convert leads into patients.

DCC Insights works with teams on strategies through sales coaching and consulting. Our team develops sales action plans to hit and exceed set goals and expectations.


It's critical to track your sales and marketing campaigns. Proper campaign set up allows our team to dial in specific areas - offering optimal ROI, turning leads into patients, and increased sales.

Retention & Loyalty

We focus on elevating your brand reputation by strengthening teams and building loyal dental patients. We bolster sales and operation teams to ensure patients return to your practice - and 

not someone else's.

Flexible Fee Structure

We realize that every dental practice is unique and may require more marketing initiatives than others. 

This is why our first step is a no-obligation conference call to assessment the current marketing plan. Here, we listen to our dental colleagues pain points, 

and how we can best assist in taking their practice to the next level. 

From there, DCC Insights will make recommendations to meet your dental practice's goals and expectations. These recommendations can include design or social media projects, or it may be more cost effective, with the work that is required, to have a set retainer.  

Sales and marketing retainers start at $500 per month. 

Let's Get Started...

Now is the best time to elevate your practice!

Please complete the following Contact Form. 

This will activate our team to coordinate a no-pressure, 

no-obligation initial assessment.

We take the guesswork out of sales and marketing with our combined 30+ years experience in the dental and marketing arena.

We go above and beyond to ensure your marketing dollars are not wasted and your conversion increases.

Our team is ready to take your practice to new levels - are you?

Thank you for your interest. 

We look forward to working with you and your team!

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Business Optimization and Marketing Links

Dr. Dorothy Kassab

Dr. Dorothy Kassab, CEO and Founder of DCC, has been in dental practice since 2000. She graduated from Buffalo Dental School and is the owner of Smile Solutions in Canastota, NY and recently sold Grant Blvd Dental in Syracuse, NY. Mrs. Susan Marvin, CFO and Senior Account Executive of DCC has been a manager of the dental practices and in dental billing since 2002. Prior to her position in dentistry, she worked in the corporate world, as well as, in medical billing. Over the years, we have locally helped Dr. Kassab's friends and colleagues with their practice management and billing problems. In 2015, we were recruited to work on a national level, so Dental Claims Cleanup emerged as a national dental billing business with remote capability. Remote access allowed us to contract the most skilled manpower and help clients nationwide. As we work with dental offices, it has become apparent that dental billing should be an outsourced service. The medical billing has been outsourced by physicians for years. The fact remains that chasing after insurances and patients for money is a full-time, mundane job, and virtually impossible to perform accurately and efficiently between patient care and constant interruptions. Not many dental offices can afford to have a dedicated person doing this job. We take pride in sharing our expertise with our clients and, in many cases, save their practices. Our clients include: retiring dentists, who are getting ready for sale of their practice and need to improve their accounting numbers; new buyers of dental practices that acquired a high accounts receivable; dentists that have personnel on leave that normally handle their accounts receivable and insurance billing; offices that somehow fell behind in their unresolved insurance claims and need some help with claims cleanup (therefore the name of our company); dentists having a difficult time finding skilled dental billers who need that service outsourced. Whatever the reason, we are dedicated to providing you with results and will exceed your expectations!

Allyson Malbouf

After receiving her Bachelor of Science from Le Moyne College in 2019 and Masters degree from the University of South Carolina in 2021, Allyson Malbouf was recruited by Dr. Dorothy Kassab and named Director of Operations at Dr. Kassab’s national billing company, Dental Claims Cleanup and MedSpa Solutions. Malbouf’s focus is on the practices daily operations systems and protocols.

In 2022, Malbouf enhanced her role as Chief of Operations for Business Optimization Solutions and Business Optimization Marketing Solutions where she leads strategic prospecting efforts, development for the dental and medical divisions, and assisting clients with strengthening operations protocols. Additionally, she blends marketing efforts to enhance growth for her clients.

In Malbouf’s free time she loves spending time with friends and family and taking in the outdoors.